Vaseline is re-launching its hand care range and introducing its first ever Anti Bac variant. The new range will consist of three new hand cream variants: Vaseline Healthy Hand & Stronger Nails, Vaseline Healthy Hands & UV Protection and Vaseline 2-in-1 Hand Cream + Anti Bac. The launch will be supported with a £400,000 marketing investment. Developed using innovative technology, Vaseline 2-in-1 Hand Cream + Anti Bac is a revolution in hand creams; a combination of hand cream and anti-bacterial sanitiser, for germ free protection. The new range follows the success of the Vaseline core body lotions range re-launch in 2011. The hand creams will sit alongside the core body lotions range, with a similar, contemporary design to offer great stand out on shelf and attract the attention of both current and new consumers.
Rsp from £2.65
Distributor: Unilever UK
Website: www.vaseline.co.uk