Best New Design and Packaging Award- Silver
Urban Decay continues the 3D palette trend it started with a mesmerising, feminine, laser-light show palette filled with translucent multi-coloured pop-up butterflies. A subtle, nifty drawer is pulled out to reveal 16 shadows (ten of which are brand new shades); 24/7 Waterproof Liquid Eyeliner, Supercurl Curling Mascara and Eyeshadow Primer Potion. Book of Shadows IV brings you into the virtual dimension of beauty with a portable speaker, a USB cord, audio cable, and ‘Get the Look’ QR card featuring five videos. The packaging features a built in holder in which to place your smart phone while you watch the video tutorials.