SureMen XtraCool combines the 48h protective power of SureMen with a cooling menthol fragrance, to provide long-lasting, ultra fresh protection throughout the day. The launch is being supported by a massive £8m marketing spend, and includes a new TV campaign that brings the range’s unique ‘freshness’ concept to life using an ice skater who breezes through his daily routine and stays cool, no matter what life throws at him. Comprising anti-perspirant aerosol, roll-on and stick formats, the SureMen XtraCool range has been given a sharp, fresh, glacial blue design, for strong impact on-shelf.
Rsp from £1.77
Distributor: Unilever UK
Telephone: 0800 0852 639