Sure Women has been re-launched with a breakthrough new deodorant formulation. The Sure Women range now features the innovative Motionsense system, which responds directly to body movement. After application, the micro-capsules sit on the skin’s surface and friction in the underarm area, as a result of movement, causes these micro-capsules to break and release little bursts of freshness throughout the day – so the more you move, the more it works. In addition, Sure Women deodorants now feature new contemporary and ergonomic cans designed to be more appealing to women and provide better stand out on-shelf. The re-launch, across the Cotton, Aloe Vera, Biorhythm, Cool Blue, Cool Pink, Fresh and Pure variants, is being supported by a significant £4.5m marketing investment, including TV, print, outdoor and digital.
Rsp from £1.77
Distributor: Unilever UK
Website: www.sureforwomen.co.uk