Best Male Grooming Launch- Nominee
The new deodorant variant uses technology powered by one million molecules that react in a split second, to offer 48 hour protection. Its fresh and invigorating fragrance works hard, even up to temperatures of 58°, while the sleek yellow and black packaging, influenced by some of the world’s finest supercars, brings a fresh new look to the male deodorant fixture. The launch was supported by an innovative on-pack promotion, ‘The Fast Cash Races’, which saw the brand give away thousands of pounds in cash.