So…? has taken over leading teen magazine website www.shoutmag.co.uk for two weeks to celebrate the London Olympics.
So…? Brit branding was emblazoned on the homepage from 30 July, along with added beauty articles featuring the brand. So…? considers it the perfect time for a boosted digital presence as schools have finished for the Summer, giving teenagers plenty of time to surf the net. The brand has also launched a Facebook competition with two other Brit beauty brands – Beautyuk and Good Things Skincare. The competition gives So…?’s Facebook fans the chance to win a British beauty prize and is open to all those with the Facebook app.
For more information visit www.facebook.com/So.FragranceUK

