Sienna X at the Brit Awards

Best Media Campaign- Highly Commended

Sienna X was positioned as the ‘Official Tanning Brand’ of The Brits 2011 used by dancers, performers and agents backstage, which gave a great platform for celebrities to fall in love with the brand. Being present backstage at the Brits enabled Sienna-X to be seen and experienced by a vast amount of celebrities while placing it among a high-end setting. Key coverage for the brand was gained from the event including mentions on Company, OK!, More, Capital FM and Heat websites. On-going tweets and a mention on Daybreak pushed the brand’s level of awareness even further.