Pure Beginnings is an eco and vegan friendly skincare range comprising five pH-balanced products that are manufactured to organic standards without the use of petrochemicals, parabens, synthetic fragrances, colourants and sulphated surfactants, to care for little ones’ sensitive skin. One of South Africa’s most trusted organic personal care brands, the Pure Beginnings range includes Baby Bum Cream with Baobab, Baby Wash & Shampoo with Baobab, Baby Body Lotion with Baobab, Bubble Bath and Berry Toothpaste. Endorsed by Beauty Without Cruelty South Africa, Pure Beginnings Baby and Children’s products combine certified organic and native fair trade African ingredients that have been ethically sourced from Fair Trade initiatives in sub-Saharan Africa, with traditional herb botanicals. The products are also accredited by Phytotrade Africa, a non-profit trade association whose purpose is to alleviate poverty and protect biodiversity in the region. The range is available at John Lewis.
Rsp from £3.60
Distributor: Pure Beginnings
Telephone: 020 7602 2249