Stick to these simple resolutions for a beautiful 2012
“I will not spend money on three products when one will suffice”
BB Creams were big news in 2011 and the craze is sure to continue into the New Year, as time-poor consumers seek ways to save time and money with multi-benefit products. Clinique Age Defense BB Cream SPF30 launches in Harrods on 1 January and nationwide from 2 March, and is a multi-tasking BB Cream designed to help prevent the premature signs of ageing with UVA/UVB and environmental protection while immediately concealing imperfections. Fine lines and wrinkles are visibly reduced using a unique complex of optics, and skin is soothed and hydrated for a more youthful look.
Additionally, this perfecting cream helps balance skin and provides oil and shine control to extend the life of foundation all day long. It is available in two shades for pink or golden undertones, and is appropriate for all skin types, acting as a primer, concealer, moisturiser and sun protection lotion at once. Rsp £25, Clinique, www.clinique.co.uk.
“I will get the skin I’ve always wanted”
Customers should use the New Year as a time to address what they really want from their skin; find out what their key skincare concerns are, and identify products that will help to address these. Korres has created three limited edition skincare kits for different types and specific needs each based on a different ingredient, to help consumers transform their complexions. The Pomegranate for Cleansing and Hydration Set (oily to combination skin) contains Moisturising Cream-Gel, Cleansing Scrub, Cleansing Mask and White Tea Fluid Gel Cleanser. Wild Rose Skincare Set for Hydration and Brightness (normal to dry skin) contains 24-Hour Moisturising and Brightening Cream, Brightening & Line Smoothing Serum, Instant Brightening Mask and Milk Proteins 3in1 Cleansing Emulsion. Finally, Quercetin & Oak Skincare Set for Anti-Ageing and Anti-Wrinkle Protection (normal to combination skin) includes Day Cream SPF10, Night Cream, Eye Cream and Face Serum. Rsp £19.50 each, Korres, 0870 850 3868.
“I will not waste time shaving when I could be doing better things”
Investing in an IPL device is a hefty initial outlay for customers, but they should think of all the time and money they will save over this year and beyond if such a device only needs to be used once every four to six weeks! Philips Lumea Precision long term hair removal system is suitable for the face and body. Many IPL (intense pulsed light) devices are designed to be used on the body only, because facial skin is much more delicate, so skin damage can occur if a strong light pulse is used on sensitive skin. Philips has specially developed a dual filter facial attachment to offer new levels of safety and prevent skin reactions. The facial attachment has a smaller window and stronger light filter so sensitive areas can be treated with care. Lumea Precision applies gentle pulses of light to the unwanted hair to produce heat that is transferred to the hair follicle. The follicle is then stimulated into a resting phase and as a consequence the hair sheds naturally and regrowth is inhibited. After an initial treatment of the target area, repeating the process every four to six weeks will keep skin smooth. Lumea Precision is 30% faster than the original Lumea model and also has an increased battery life. Rsp £450, Philips, www.philips.co.uk.
“I will break out of my beauty rut”
Customers should make 2012 a year for experimentation by trying out new make up looks. The trends for exciting nail looks thanks to wraps and special effect polishes, and loud lashes courtesy of an ever-expanding range of false lashes and lash adornments, look set to continue into the New Year – recommend Paperself paper lashes (rsp from £10.50, www.paperself.com) for a truly different look that requires little commitment and minimal cost. These exquisite eye accessories feature intricate cut patterns infused with symbolic meanings and will transform any make up look in minutes. If lashes aren’t your customers’ thing, recommend they spruce up their everyday neutral make up with a flash of colour. Bobbi Brown’s new Neons & Nudes collection features a unique pairing of bright, neon colours balanced by soft nudes and neutrals. Available from February 2012, the range includes: Ultra Nude Eye Palette; Ink Liner; Lip Gloss in Citrus, Cosmic Pink and Ultra Violet; Lip Color in Uber Beige, Neon Pink and Atomic Orange; Ultra Violet Shimmer Wash Eyeshadow; Bluebell Eye Shadow; and Blush in Nude Peach and Nude Pink. Rsp from £15.50, Bobbi Brown, www.bobbibrown.co.uk.
“I will not neglect my gnashers”
New Year is the perfect time to overhaul an oral care regime, particularly as most high-end electric toothbrushes are on offer at this time, creating great savings. Along with introducing dental floss and mouthwash, twice-daily brushing with a high performance electric toothbrush can hugely improve oral health. Oral-B offers retailers the right brush for every shopper with its comprehensive range of rechargeable toothbrushes to suit all needs and budgets, including the Oral-B Vitality range of entry-level brushes, and the ProfessionalCare range featuring Oral-B’s best 3D technology and professional timer. The Oral-B ProfessionalCare 5000 (Oral-B Triumph with SmartGuide) is the only rechargeable toothbrush to receive platinum endorsement by the British Dental Health Foundation. It features a triple action pressure control system and the SmartGuide is a clever wireless display unit that gives feedback as you brush using a virtual display of the mouth, to help consumers adopt good brushing habits and ensure they are giving their teeth the best possible clean. Rsp £169.99, P&G, www.oralb.co.uk.