Best New Design and Packaging Award- Nominee
Perfect Girl Brit Rocks’ edgy, back to school theme was chosen to fit with its main teenage target audience. The Perfect Girl logo is a play on Prefect Girl and is displayed on a prefect’s badge. The Union Jack flag in the background is in-keeping with the brand’s British heritage but by using the pink and purple colours, it creates a fun, girly side while again appealing to the main target audience. The use of layering of the union jack flag and other features such as a zip down the side and a layer of lace manages to draw in aspects of current fashion trends, giving it a quirky look.