Pantene has been transformed with new ranges, formulas, products, ingredients, fragrances and packaging. The hair care brand has combined revolutionary technologies and research methods to develop a breakthrough understanding of the hair’s physical and chemical structure. As a result, Pantene has created formulas that are specific for the three main hair structures it has identified: fine, normal-thick and coloured. The key differences between the product formulations are the types of ingredients for a formula, the levels and ratios of ingredients, and the way in which ingredients are deposited on hair (the delivery system). Pantene created torture tests for the fine, normal-thick and colour-treated ranges to show the effectiveness of using the range, with an independent panel of hair experts concluding that specific products designed for the three major hair structures do deliver measurable and noticeable benefits.
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Rsp from £2.69
Distributor: P&G
Website: www.pantene.co.uk