Best New Dental Product- Gold
Oral-B Pro-Expert is an extraordinary new all-in-one toothpaste that delivers eight key product benefits with no compromise. The stannous fluoride complex is clinically proven to reduce enamel erosion, prevent sensitivity, provide cavity protection, limit plaque build up, prevent tartar build-up, reduce gum problems, whiten teeth and freshen breath. Oral-B Pro-Expert is Procter & Gamble’s most significant and breakthrough dental product launch of 2011/12, which is supported with an integrated marketing approach, in-store activity, sampling and ATL advertising.