Max Factor chose British Olympic Games swimmer, Keri-anne Payne, to be the face of its award-winning False Lash Effect Gold mascara. She says: “When I’m not training, I love experimenting with make up and creating different looks. I’m a long time fan of False Lash Effect, as the big lash look makes me feel confident. I love this new gold pack edition, which celebrates the most award-winning mascara from Max Factor.” Marrying Max Factor’s biggest ever brush with the innovative volumising formula, False Lash Effect Gold in black delivers a bold root to tip lash look that doubles the sizes of lashes for a high-impact finish. False Lash Effect Gold in black is available in stores throughout the Olympic Games while stocks last.
Distributor: P&G Beauty