ONE TO WATCH
Lynx Hair is a new range of shampoos and styling products designed to help men get ahead in the mating game. Developed with powerful, innovative ingredients to fight dirty, greasy, flaky and over-gelled hair, all products in the range are designed to suit different hair types and address a range of concerns. For hair cleansing, the Lynx Hair portfolio includes five variants: Anti Dandruff, 2 in 1, Intense Clean, Just Clean and Attract Shampoo; while for styling, Lynx has developed a range that focuses on specific end looks, as well as a collection of new generation cream gels. Richard Whitty, Lynx Hair brand manager, says: “Our portfolio of deodorants and shower gels has already given Lynx the number one position in male grooming, so we cannot wait to see what will happen when we unleash the Lynx effect on the UK’s hair care category.” The new range has been given a stylish, masculine design, which takes cues from the existing Lynx range of deodorants and shower gels, to aid consumer recognition and give the products added prominence on shelf.
Rsp from £3.49
Distributor: Unilever UK
Website: www.lynxeffect.com