Best Media Campaign- Bronze. Best New Deodorant- Nominee. Best Male Grooming Launch- Nominee.
A 48 hour anti-perspirant deodorant designed to combat ‘premature perspiration’ and help men remain confident when it matters most. Lynx Dry Full Control offers a highly effective 48 hour protection and was designed to strengthen Lynx’s efficacy credentials. Designed with hot encounters in mind, the new anti-perspirant allows guys to take control, protecting them from unwanted wetness for up to 48 hours, leaving them dry, confident and ready for action.