Lynx 2012: The Final Edition is inspired by the Mayan calendar, which predicts the world is set to enter its final cycle on 21 December 2012, when Mayans believe it will end. The launch has sparked a year-long advertising campaign that includes a TV advert that sees a host of beautiful women descending on a boat being built by a young man in preparation for the end of the world. The limited edition fragrance mixes cool, masculine spices with green, citrus notes, caffeine and golden amber for a lively jolt. A Bodyspray and Shower Gel are included in the range.
Rsp from £2.54
Distributor: Unilever UK
Website: www.lynxeffect.com