Lynx 2012: The Final Edition is the latest variant to be added to Lynx’s successful range of male grooming products. Inspired by the Mayan calendar, which predicts the world is to end on 21 December 2012, the launch is being supported with a £5.6m year-long marketing campaign across TV and digital platforms. The TV advert, set to appear on screens from this month, sees a young man building a wooden boat in preparation for the end of the world. After all his hard work, he sits down and sprays Lynx 2012: The Final Edition and in true Lynx style, a number of beautiful women descend upon the boat.
Rsp £3.25
Distributor: Unilever
Website: www.unilever.co.uk