Lynx has launched a new and improved range of shower gels, which will be backed by a £3.5 million marketing campaign. Sporting a smart design makeover with less material, the Lynx Shower Gel packaging is environmentally-friendly and ergonomically designed for one-handed dispensing, perfect for the modern guy. The launch is centred around the advertising theme of ?The Cleaner You Are The Dirtier You Get’. The range includes six highly seductive fragrances and strong, vibrant pack colours.
Rsp £2.54
Distributor: Unilever
Website: www.lynxeffect.com/uk