John Frieda has used consumer feedback to create six new shades within its Precision Foam Colour range. The first colour collection to be directed by the consumer, this bespoke capsule collection tailored especially ‘for you, by you’ was created after the John Frieda creative team listened to direct feedback from women across the UK, to identify the shades they really wanted to see. The new shades are 5C Brilliant Brunette Medium Copper Brown, 7N Sheer Blonde Dark Natural Blonde, 5RV Radiant Red Medium Burgundy, 5A, Brilliant Brunette Medium Ash Brown, 10A Sheer Blonde Extra Light Ash Blonde and 2A Luminous Blue Black. John Frieda Precision Foam Colour provides natural-looking salon colour from root to tip with 100% grey coverage.
Rsp £9.99
Distributor: Kao Brands
Website: www.johnfrieda.co.uk