Best New Design and Packaging Award- Highly Commended
The new design gives the brand a stronger shelf presence that stands out through the ‘clutter’ and offers improved unity across the brand. The structural redesign of the everyday hair care components helps to better differentiate the shampoo from conditioner and facilitate product evacuation. The redesign of the logo clearly communicates Jason’s brand positioning as a natural pioneer since 1959 with its endearing, original personality and unwavering focus on natural simplicity.