Best Media Campaign- Gold
To celebrate its 20th anniversary as the world’s number one beauty supplement, Imedeen launched a global campaign inviting women around the world to share their thoughts on beauty from within. In addition to a dedicated website, which included messages from opinion leaders around the world, the media launch included a studio debate with guest experts followed by live web chats. The campaign continues with a global search to find three new faces who epitomise the spirit of beauty from within to front the brand in 2012.