Best Hair Care Launch- Gold
Last year Dove identified a gap in the market for a hair care brand that offers protection to dry and damaged hair – the second biggest hair segment in the UK hair category. Therefore it re-launched its range of shampoos and conditioners as the Damage Therapy range, containing two new patented technologies: Fibre Active Technology, which brings unique internal repair technology to the market; and Micro Moisture Serum, which offers superior surface repair to each hair fibre. This unique combination of internal and superior surface repair technology provides next generation damage repair – leaving hair softer, smoother, shinier and stronger.