A man’s world

Your extensive guide to the world of male grooming

The average man spends 18 minutes a day grooming himself, according to new research by QVC. So that’s probably the same amount of time he spends, say, savouring his lunchtime BLT, or playing half a game of FIFA. Either way, it’s not an insignificant amount of time. It shows he wants to look good, and wants to do it effectively and efficiently. Continue reading