Both store staff and consumers need to understand the specific needs of male skin in order to recommend the right products. For example, men tend to require more soothing and revitalising properties than anti-ageing when it comes to their skincare, with anti-irritation properties to combat the after effects of shaving.
Shaving expert Wilkinson Sword is supporting Movember, the charity moustache growing event which aims to increase awareness of men’s health issues and raise money for The Prostate Cancer Charity. Continue reading
The average man spends 18 minutes a day grooming himself, according to new research by QVC. So that’s probably the same amount of time he spends, say, savouring his lunchtime BLT, or playing half a game of FIFA. Either way, it’s not an insignificant amount of time. It shows he wants to look good, and wants to do it effectively and efficiently. Continue reading
This month sees the return of the popular charity event Movember, a month dedicated to raising awareness of male-specific cancers via the growing of the oh-so-fashionable moustache.