Age before beauty

Posted on January 30, 2012 by Holly

Our panel of skincare experts answer your customers burning anti-ageing questions

The Panel

Dr Howard Murad, M.D. CEO and founder of Murad, Inc.

Howard Murad M.D. has changed the face of skincare as we know it. Devoting his life to making beautiful, healthy skin attainable for everyone. His internal and external philosophies and methods for an inclusive approach to overall skin and body health have helped hundreds of thousands of people.

Dr Jean-Louis Sebagh, Cosmetic surgeon

Acknowledged as one of the premier cosmetic doctors in Europe, Dr. Jean- Louis Sebagh is a master of the delicate art of cosmetic medicine, with a focus on the face and neck. Celebrities, models, socialites and VIPs comprise the high-profile clientele who visit his exclusive London and Paris offices for his breakthrough anti-ageing treatments. Continue reading →

Tool Kit

Posted on January 5, 2012 by Holly

The basics of beauty accessories

The old saying goes a bad workman always blames his tools – and none of us want to be bad workmen, do we?! The tools we incorporate into our beauty routines are just as crucial to the overall result as the actual products we use. Whether it’s for hair, make up or body, make sure your customers choose the correct accessories for their needs and desired results. Continue reading →

Colouring in

Posted on January 5, 2012 by Holly

Get in the shade with Pure Beauty’s home hair colouring masterclass

Before Colouring

The key to gorgeous, natural-looking hair colour is to select the right shade to suit your natural features. Legendary hair colourist Jo Hansford, known as ‘the first lady of colour’, says: “You must consider your skin tone and eye colour when deciding to change your shade. The wrong hair colour can make skin look dull and washed out. As a general rule, blonde hair looks best on fair skin with blue or green eyes, but not if your skin has a pink undertone. Red hair suits fair, porcelain skin; do not go red if you have a highly coloured complexion. For cream, olive and darker skin, brunette hair is a perfect fit. I also recommend trying on a wig in your chosen colour before deciding on a dramatic change.” Continue reading →

’Tis the season to be jolly

Posted on December 2, 2011 by Holly

A step-by-step guide to achieving party perfect looks for the sparkling festive season

Forget socialising, eating, and dancing, the Christmas party season is all about one thing – looking good. Now you’d think for people addicted to beauty that needn’t be a daunting task, but it’s just our luck that the most sociable calendar month of the year also comes at the time our skin and hair are under the most strain. Continue reading →

Shading in

Posted on October 1, 2011 by Holly

Care for customers’ different skin tones with our comprehensive guide

Last year, we reported that the industry was starting to wake up to the demand for beauty products for women with different skin tones. The category Mintel recognised as claiming about 2% of the beauty market in 2009, seemed to be ready to bloom. But as we edge closer to the end of 2011, the sector is yet to make any great strides. Brands such as Sleek, Fashion Fair, and the highly pigmented and sought after collections from Illamasqua are increasingly popular, and big brands such as Garnier and YSL are beginning to extend their range of shades to suit women of colour, but others have yet to make an impact. For your part, it’s important to know how the skin and hair needs of women across the UK differ and compare and what products and routines they need to suit them, as we anticipate this sector of the industry is one that will continue to grow and develop, whatever the pace. Continue reading →

Through thick and thin

Posted on October 1, 2011 by Holly

Tips and tricks to combat limp locks

Cheryl Cole, Kim Kardashian, Nicole Scherzinger– and practically all other female beauty icons of the present day – all have one thing in common; thick, luscious locks. Whether natural or helped by hair extensions, terrific tresses have long been associated with beauty and femininity. It’s for this reason that very fine or thinning hair can knock women’s confidence significantly. Continue reading →

Let your hair down

Posted on September 5, 2011 by Emily

Banish bad hair days with our guide to luscious locks

Everyone needs to brush their hair regularly, everyone needs to shampoo and condition regularly, and everyone needs a two-monthly trim – sound easy enough? Well, it is – sort of. Because within that basic regime, dry, thick, fine, curly, straight, and coloured hair require different levels of nourishment and attention. Continue reading →

The teen commandments

Posted on July 1, 2011 by Holly

Beauty rules for teen customers

When it comes to beauty, the teenage years are not the time to rebel. Your customers might be able to skip their Maths homework, slam a few doors, even stay in bed until three o’clock in the afternoon, but there are a few beauty rules that simply weren’t made to be broken. Continue reading →

True Colours

Posted on June 1, 2011 by Holly

Our step-by-step guide to home hair colouring

Continue reading →

Age before beauty

Posted on May 1, 2011 by Holly

Cater for every customer with our guide to beauty for different age groups

It’s a bit of a blighter, time. One minute you’re off to a party covered in glittery hair spray, pink eyeshadow and concealer, the next you’re nursing (alright, obsessing over) crow’s feet, wrinkly hands and baby-induced stretch marks. It casually ticks away with no regard for the trail of beauty dilemmas it leaves us to battle. But hell, think of all those lovely beauty products – we might not be able to stop the clock, but we can dam well use them to try! Continue reading →