Get to know the ingredients that will tackle common beauty problems
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Fuzz Free
Mum knows best
Guide new mums through the minefield of motherhood with our guide to products for mothers and babies
Pregnancy induces the biggest changes a woman’s body is likely to go through: adding, and then losing, around 40 inches around the waist in a period of 40 weeks sure isn’t going to happen unnoticed! On top of this, mums need to be wary of the products they use during pregnancy, as ingredients are absorbed into the body and can be passed onto the baby.After the birth, unless they’re rich and famous (just how do Posh and co do it?), new mums are unlikely to ping back to their pre-pregnancy beauty best, not least because they don’t have the same amount of time to dedicate to their routines as they may have before baby came along. And it’s not just themselves they’ll be thinking about either; babies need baths, and their delicate skin can suffer from dryness and other issues that need to be addressed with products gentle enough for their newborn skin. Continue reading
Inside job
Our guide to beauty from the inside
We’ve all heard that old phrase, ‘you are what you eat’, and although here at Pure Beauty we might not have quite turned into a Nando’s Chicken Burger yet, a quick office poll found we do all look a bit pasty, dull-skinned and limp-haired after a weekend featuring too much alcohol and junk food, and not enough fresh fruit and vegetables. The body needs nourishment from within in order to look its best, but it’s not always easy to get the full range, or right amount, of vitamins and nutrients necessary to gain the full beauty benefits. Continue reading
Body guard
Shield customers’ skin from damaging rays with our guide to sun care
It’s no surprise that after endless months of trudging through puddles, huddling under umbrellas and staring hopefully up at grey skies, us Brits jump at even the smallest opportunity to spend some time soaking up the sun’s rays – and who can blame us?! But it is imperative that everyone spending time in the sun, no matter for how long or how often, protects their skin properly. Sunburn might be a bothersome condition for a few days, but it is a sign that skin has been irreparably damaged, and wrinkles, sun spots and skin cancer are problems that last a lifetime. Continue reading
Age before beauty
Cater for every customer with our guide to beauty for different age groups
It’s a bit of a blighter, time. One minute you’re off to a party covered in glittery hair spray, pink eyeshadow and concealer, the next you’re nursing (alright, obsessing over) crow’s feet, wrinkly hands and baby-induced stretch marks. It casually ticks away with no regard for the trail of beauty dilemmas it leaves us to battle. But hell, think of all those lovely beauty products – we might not be able to stop the clock, but we can dam well use them to try! Continue reading
Dry spell
We answer your customer’s common questions about deodorants
Why and how do we sweat?
According to the Cosmetic Toiletry & Perfumery Association (CTPA, www.thefactsabout.co.uk): “Every day we produce on average one litre of sweat. When we are hot, active, nervous or stressed, our sweat glands are stimulated to produce more sweat. Continue reading
Teenage dreams
Your comprehensive guide to all teen needs
We’ve all heard the saying ‘school days are the best days of your lives’ and we all have memories of giggling our way through double maths, stealing glances at our latest crush and applying face masks and painting nails with friends. But what we may overlook is the angst, insecurity and loneliness that we also felt as teens – emotions your teen customers will be more than familiar with. Oily hair, acne and stretch marks are just some of the problems that, up until now, won’t have been concerns for your teen customers. Continue reading