Suss out the beauty supplement market with our exclusive guide
Beauty from within
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The tan commandments
Follow our tanning experts’ simple rules to achieve fake tan perfection
Thou shalt understand how self tan works
While you may be familiar with the host of formats and formulas available, it helps to know how self tan actually works in order to fully understand how to get the best results from it. In simple terms, Dawn McDaid, St. Moriz marketing director, explains: “The active ingredient DHA in self tan causes a chemical reaction on amino acids in the skin to tan it. The higher the concentration of DHA, the darker the tan. Added moisturisers help to prolong the tan.” Continue reading
Sweat proof
Arm yourself with solutions to common perspiration queries and problems
While the deodorant category remains one of the most lucrative in the industry, many consumers are still clueless about the differences and similarities between the various variants available. This comprehensive question and answer session, featuring advice from some of the category’s top experts, aims to arm you with all the deodorant and anti-perspirant basics, so there will be no need to get in a sweat when faced with a querying customer.
Hand it over
Test your talon IQ with our ultimate hands and nails questions
Think you know your hand creams from your cuticle oils, your hang nails from your nail wraps?! Well see how talon-ted (couldn’t resist!) you really are by checking how closely your answers match up with our pro’s in this, the ultimate hand and nail care quiz. Continue reading
Best foot forward
Your customers’ guide to luscious legs and fabulous feet
Legs and feet get a rough deal, often missing out on the care and attention we lavish on our face and the rest of our bodies despite the fact they work hard to carry us around all day; and how do we repay them? By burying them under layers of heavy clothes and shoes all winter, only to assault them with a barrage of quick fixes when spring arrives and we want to bare them. Continue reading
Mouthing it
Your definitive guide to the essential oral care routine
According to data from Oral-B, the oral care category is currently driving the toiletries market with a £20.5million increase in sales in the last year. Helen Johnson, Oral-B’s business leader, says: “This equates to 3% year-on-year growth, and a total market share of 17%.”
Body Work
Banish body care blues with our top-to-toe guide
“The skin on the body has 100 oil glands per square centimeter versus 300 on the face,” says head of education at Decléor, Fiona Brackenbury, “so it dehydrates easily.” We reckon this is the perfect little fact to regale to customers who might be neglecting their body care routines under layers of winter woollies. Continue reading
Lend a hand
Beautiful hands and nails are at your customers’ fingertips with our complete guide to their care
The last couple of years have been some of the most exciting the nail industry has ever seen. We’ve had glitter dust, nail art pens, stickers, nail wraps, feature nails and more polishes than you can shake an emery board at. But what is a gorgeous, unique nail design without a soft, smooth hand to complement it!? Our hand and nail experts are here to answer all your customers’ questions so you can make sure they’re showing off their funky nails and flawless hands with the style and confidence they deserve. Continue reading
Shading in
Care for customers’ different skin tones with our comprehensive guide
Last year, we reported that the industry was starting to wake up to the demand for beauty products for women with different skin tones. The category Mintel recognised as claiming about 2% of the beauty market in 2009, seemed to be ready to bloom. But as we edge closer to the end of 2011, the sector is yet to make any great strides. Brands such as Sleek, Fashion Fair, and the highly pigmented and sought after collections from Illamasqua are increasingly popular, and big brands such as Garnier and YSL are beginning to extend their range of shades to suit women of colour, but others have yet to make an impact. For your part, it’s important to know how the skin and hair needs of women across the UK differ and compare and what products and routines they need to suit them, as we anticipate this sector of the industry is one that will continue to grow and develop, whatever the pace. Continue reading
Indulge me
Pamper your customers with these sumptuous home spa treatments
It’s hard to imagine beating, or even recreating, the feeling of hazy relaxation that comes from spending a couple of hours in a spa or salon. Much harder than it is to imagine how many of your customers wish they also had the time, or money, to escape to a dimly lit room filled with wafts of ylang ylang and the sound of panpipes. But we know how they feel, (and we expect you do to!) so we’ve come up with a few tips, tricks and treatments that are easy to perform at home and will hopefully get your customers squeezing in time for some proper relaxation amid their demanding day-to-day lives. Continue reading