Legs and feet get a rough deal, often missing out on the care and attention we lavish on our face and the rest of our bodies despite the fact they work hard to carry us around all day; and how do we repay them? By burying them under layers of heavy clothes and shoes all winter, only to assault them with a barrage of quick fixes when spring arrives and we want to bare them. Continue reading
According to data from Oral-B, the oral care category is currently driving the toiletries market with a £20.5million increase in sales in the last year. Helen Johnson, Oral-B’s business leader, says: “This equates to 3% year-on-year growth, and a total market share of 17%.”
“The skin on the body has 100 oil glands per square centimeter versus 300 on the face,” says head of education at Decléor, Fiona Brackenbury, “so it dehydrates easily.” We reckon this is the perfect little fact to regale to customers who might be neglecting their body care routines under layers of winter woollies. Continue reading
The last couple of years have been some of the most exciting the nail industry has ever seen. We’ve had glitter dust, nail art pens, stickers, nail wraps, feature nails and more polishes than you can shake an emery board at. But what is a gorgeous, unique nail design without a soft, smooth hand to complement it!? Our hand and nail experts are here to answer all your customers’ questions so you can make sure they’re showing off their funky nails and flawless hands with the style and confidence they deserve. Continue reading
Last year, we reported that the industry was starting to wake up to the demand for beauty products for women with different skin tones. The category Mintel recognised as claiming about 2% of the beauty market in 2009, seemed to be ready to bloom. But as we edge closer to the end of 2011, the sector is yet to make any great strides. Brands such as Sleek, Fashion Fair, and the highly pigmented and sought after collections from Illamasqua are increasingly popular, and big brands such as Garnier and YSL are beginning to extend their range of shades to suit women of colour, but others have yet to make an impact. For your part, it’s important to know how the skin and hair needs of women across the UK differ and compare and what products and routines they need to suit them, as we anticipate this sector of the industry is one that will continue to grow and develop, whatever the pace. Continue reading
It’s hard to imagine beating, or even recreating, the feeling of hazy relaxation that comes from spending a couple of hours in a spa or salon. Much harder than it is to imagine how many of your customers wish they also had the time, or money, to escape to a dimly lit room filled with wafts of ylang ylang and the sound of panpipes. But we know how they feel, (and we expect you do to!) so we’ve come up with a few tips, tricks and treatments that are easy to perform at home and will hopefully get your customers squeezing in time for some proper relaxation amid their demanding day-to-day lives. Continue reading
Pregnancy induces the biggest changes a woman’s body is likely to go through: adding, and then losing, around 40 inches around the waist in a period of 40 weeks sure isn’t going to happen unnoticed! On top of this, mums need to be wary of the products they use during pregnancy, as ingredients are absorbed into the body and can be passed onto the baby.After the birth, unless they’re rich and famous (just how do Posh and co do it?), new mums are unlikely to ping back to their pre-pregnancy beauty best, not least because they don’t have the same amount of time to dedicate to their routines as they may have before baby came along. And it’s not just themselves they’ll be thinking about either; babies need baths, and their delicate skin can suffer from dryness and other issues that need to be addressed with products gentle enough for their newborn skin. Continue reading
We’ve all heard that old phrase, ‘you are what you eat’, and although here at Pure Beauty we might not have quite turned into a Nando’s Chicken Burger yet, a quick office poll found we do all look a bit pasty, dull-skinned and limp-haired after a weekend featuring too much alcohol and junk food, and not enough fresh fruit and vegetables. The body needs nourishment from within in order to look its best, but it’s not always easy to get the full range, or right amount, of vitamins and nutrients necessary to gain the full beauty benefits. Continue reading
