The old saying goes a bad workman always blames his tools – and none of us want to be bad workmen, do we?! The tools we incorporate into our beauty routines are just as crucial to the overall result as the actual products we use. Whether it’s for hair, make up or body, make sure your customers choose the correct accessories for their needs and desired results. Continue reading
At a recent CEW breakfast briefing, Annalise Quest, general merchandise manager for beauty at Harrods, cited ‘techno beauty’ – electrical beauty appliances – as the fastest growing category in beauty, stating: “It’s by far our fastest growing category at Harrods, and I think from a luxury perspective, now that the clinical trials are really backing up [claims] that the results are equally good as what you would receive from a professional treatment, that’s just driving it even further. I’m genuinely seeing about one product every two weeks that would fall into the techno-beauty category.” Continue reading
A bad workman always blames his tools, right? And the same should go for beauty buffs – with the right accessories, looking gorgeous should be a breeze. Assunta Lohrenz, business development manager for Alida, confirms: “In any area, the right tools make any job easier, saving you time and preventing mistakes; this is definitely true for beauty tools.” Karen McKay, president of Japonesque, adds: “It is the tools themselves that make the application, not necessarily the products. Good beauty accessories are a great investment for extending the wear of your everyday make up.” Continue reading